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Sport and the media : Managing the nexus / Matthew Nicholson, Anthony Kerr and Merryn Sherwood

By: Material type: TextTextLanguage: English Publication details: New York : Routledge, 2015.Edition: 2nd EditionDescription: xii, 303 p. : 24 cmISBN:
  • 9780367241391
Subject(s): DDC classification:
  • 796.069 NIC
Contents:
TABLE OF CONTENTS Part|39 pages Sport media foundations Title Chapter|14 pages Sport and the mediaTitle A defining relationship ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|23 pages The evolution of the nexusTitle Understanding the game ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Part|82 pages Sport media landscapes Title Chapter|25 pages The sport and media industriesTitle Meeting the global players ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|30 pages Broadcast rights and revenueTitle Putting up big numbers ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|25 pages Sport media regulationTitle Making the rules ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Part|40 pages Sport media professionals Title Chapter|20 pages Sport journalists Title Friend or foe? ByDavid Lowden Chapter|18 pages Sport media relations practitionersTitle Inside the team ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Part|121 pages Sport media strategies Title Chapter|18 pages Sport media planning and promotionTitle The foundations of coverage ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|18 pages Sport media communicationsTitle Feeding the media ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|17 pages Sport media interactionsTitle Working with the media ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|26 pages Sport and social mediaTitle Keeping up with the tweets, posts and links ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood Chapter|19 pages Major sport event media managementTitle Controlling the chaos ByChris Gottaas Chapter|21 pages Managing crises, scandals and reputationsTitle Not all publicity is good ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Summary: The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed. Sport & the managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
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Holdings
Item type Current library Collection Call number Status Barcode
General Books General Books CUTN Central Library Arts & Sports Non-fiction 796.069 NIC (Browse shelf(Opens below)) Available 52091

TABLE OF CONTENTS
Part|39 pages
Sport media foundations

Title
Chapter|14 pages
Sport and the mediaTitle
A defining relationship
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|23 pages
The evolution of the nexusTitle
Understanding the game
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|82 pages
Sport media landscapes

Title
Chapter|25 pages
The sport and media industriesTitle
Meeting the global players
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|30 pages
Broadcast rights and revenueTitle
Putting up big numbers
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|25 pages
Sport media regulationTitle
Making the rules
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|40 pages
Sport media professionals

Title
Chapter|20 pages
Sport journalists Title
Friend or foe?
ByDavid Lowden
Chapter|18 pages
Sport media relations practitionersTitle
Inside the team
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|121 pages
Sport media strategies

Title
Chapter|18 pages
Sport media planning and promotionTitle
The foundations of coverage
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|18 pages
Sport media communicationsTitle
Feeding the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|17 pages
Sport media interactionsTitle
Working with the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|26 pages
Sport and social mediaTitle
Keeping up with the tweets, posts and links
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|19 pages
Major sport event media managementTitle
Controlling the chaos
ByChris Gottaas
Chapter|21 pages
Managing crises, scandals and reputationsTitle
Not all publicity is good
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood

The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.

Sport & the managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.

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