Big Data for Small Business for Dummies

Marr, Bernard

Big Data for Small Business for Dummies Bernard Marr - New Delhi : Wiley, 2016. - xi, 242 pages ; 24 cm.

Getting started with big data basics Unpacking big data Brave new world for small business Show time! Making big data work for small business The part of tens

Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies and make smarter business decisions.

9788126559688


Big data
Decision making--Statistical methods
Information technology--Management
Management--Statistical methods
Business planning--Data processing
Data mining
Small business--Management

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