Sport and the media : Managing the nexus /
Nicholson, Matthew
Sport and the media : Managing the nexus / Matthew Nicholson, Anthony Kerr and Merryn Sherwood - 2nd Edition - New York : Routledge, 2015. - xii, 303 p. : 24 cm.
TABLE OF CONTENTS
Part|39 pages
Sport media foundations
Title
Chapter|14 pages
Sport and the mediaTitle
A defining relationship
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|23 pages
The evolution of the nexusTitle
Understanding the game
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|82 pages
Sport media landscapes
Title
Chapter|25 pages
The sport and media industriesTitle
Meeting the global players
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|30 pages
Broadcast rights and revenueTitle
Putting up big numbers
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|25 pages
Sport media regulationTitle
Making the rules
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|40 pages
Sport media professionals
Title
Chapter|20 pages
Sport journalists Title
Friend or foe?
ByDavid Lowden
Chapter|18 pages
Sport media relations practitionersTitle
Inside the team
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|121 pages
Sport media strategies
Title
Chapter|18 pages
Sport media planning and promotionTitle
The foundations of coverage
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|18 pages
Sport media communicationsTitle
Feeding the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|17 pages
Sport media interactionsTitle
Working with the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|26 pages
Sport and social mediaTitle
Keeping up with the tweets, posts and links
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|19 pages
Major sport event media managementTitle
Controlling the chaos
ByChris Gottaas
Chapter|21 pages
Managing crises, scandals and reputationsTitle
Not all publicity is good
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.
Sport & the managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
9780367241391
Sports and Leisure
Media
796.069 / NIC
Sport and the media : Managing the nexus / Matthew Nicholson, Anthony Kerr and Merryn Sherwood - 2nd Edition - New York : Routledge, 2015. - xii, 303 p. : 24 cm.
TABLE OF CONTENTS
Part|39 pages
Sport media foundations
Title
Chapter|14 pages
Sport and the mediaTitle
A defining relationship
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|23 pages
The evolution of the nexusTitle
Understanding the game
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|82 pages
Sport media landscapes
Title
Chapter|25 pages
The sport and media industriesTitle
Meeting the global players
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|30 pages
Broadcast rights and revenueTitle
Putting up big numbers
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|25 pages
Sport media regulationTitle
Making the rules
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|40 pages
Sport media professionals
Title
Chapter|20 pages
Sport journalists Title
Friend or foe?
ByDavid Lowden
Chapter|18 pages
Sport media relations practitionersTitle
Inside the team
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Part|121 pages
Sport media strategies
Title
Chapter|18 pages
Sport media planning and promotionTitle
The foundations of coverage
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|18 pages
Sport media communicationsTitle
Feeding the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|17 pages
Sport media interactionsTitle
Working with the media
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|26 pages
Sport and social mediaTitle
Keeping up with the tweets, posts and links
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
Chapter|19 pages
Major sport event media managementTitle
Controlling the chaos
ByChris Gottaas
Chapter|21 pages
Managing crises, scandals and reputationsTitle
Not all publicity is good
ByMatthew Nicholson, Anthony Kerr, Merryn Sherwood
The relationship between sport and the media is the defining commercial connection for both industries at the beginning of the twenty-first century. The media has transformed sport from an amateur pursuit into a hyper-commercialised industry, while sport has delivered massive audiences and advertising revenues to the media. As such, the sport media relationship must be managed.
Sport & the managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses that need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations.
9780367241391
Sports and Leisure
Media
796.069 / NIC