International Journal of Applied Marketing and Management (Record no. 25712)
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000 -LEADER | |
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fixed length control field | 01348nas a22001697a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20180904124814.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180904b xxu||||| |||| 00| 0 eng d |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | 24550132 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | J-MAR |
245 ## - TITLE STATEMENT | |
Title | International Journal of Applied Marketing and Management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Delhi: |
Name of publisher, distributor, etc | Publishing India Group, |
Date of publication, distribution, etc | 2018. |
520 ## - SUMMARY, ETC. | |
Abstract | The Journal of Applied Marketing and Management is a peer reviewed journal that publishes empirical and conceptual articles of interest to research scholars, management researchers and practicing executives. The journal seeks to provide a forum that advances application of marketing concepts and theories to business issues. The journal invites submission of manuscripts from all aspects of marketing areas such as marketing strategy, consumer behavior, product development, distribution, services, marketing communications, industrial marketing, international marketing and pricing. The journal welcomes high quality original research papers, state-of-the-art reviews, and high quality technical notes for publications. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas to solve business problems |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Management |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Fulltext | Fulltext |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Journals |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Serial record | 1 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Journal & Magazine | CUTN Central Library | CUTN Central Library | Journal & Magazine | 04/09/2018 | J-MAR | 04/09/2018 | 04/09/2018 | Journals |