International Journal of Applied Marketing and Management (Record no. 25712)

MARC details
000 -LEADER
fixed length control field 01348nas a22001697a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180904124814.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180904b xxu||||| |||| 00| 0 eng d
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 24550132
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number J-MAR
245 ## - TITLE STATEMENT
Title International Journal of Applied Marketing and Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi:
Name of publisher, distributor, etc Publishing India Group,
Date of publication, distribution, etc 2018.
520 ## - SUMMARY, ETC.
Abstract The Journal of Applied Marketing and Management is a peer reviewed journal that publishes empirical and conceptual articles of interest to research scholars, management researchers and practicing executives. The journal seeks to provide a forum that advances application of marketing concepts and theories to business issues. The journal invites submission of manuscripts from all aspects of marketing areas such as marketing strategy, consumer behavior, product development, distribution, services, marketing communications, industrial marketing, international marketing and pricing. The journal welcomes high quality original research papers, state-of-the-art reviews, and high quality technical notes for publications. Interdisciplinary articles are also encouraged. These may include topics that relate to the integration of marketing functions with other functional areas to solve business problems
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
856 ## - ELECTRONIC LOCATION AND ACCESS
Fulltext Fulltext
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Journals
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Serial record 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Journal & Magazine CUTN Central Library CUTN Central Library Journal & Magazine 04/09/2018   J-MAR 04/09/2018 04/09/2018 Journals

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