MARC details
000 -LEADER |
fixed length control field |
02319nam a22002417a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CUTN |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211021095947.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210831b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788170006138 |
041 ## - LANGUAGE CODE |
Language |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
021.7 |
Item number |
GOU |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Gould, Mark R. |
245 ## - TITLE STATEMENT |
Title |
The Library PR Handbook : |
Remainder of title |
High-Impact Communications / |
Statement of responsibility, etc |
By Mark R Gould, |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Delhi : |
Name of publisher, distributor, etc |
Ess Ess Publication, |
Date of publication, distribution, etc |
2009. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Chicago, Illinios : |
Name of publisher, distributor, etc |
American Library Association. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
vii, 113 pages : |
Other physical details |
ill, ; |
Dimensions |
28 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
Chapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria <br/> Elena Campisteguy and Eric Friedenwald-Fishman |
-- |
Chapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger --<br/> |
-- |
Chapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram --<br/> |
-- |
Chapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz --<br/> |
-- |
Chapter 5 - Cooking up culture / Michael Steinmacher --<br/> |
-- |
Chapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould --<br/> |
-- |
Chapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg --<br/> |
-- |
Chapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey --<br/> |
-- |
Chapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey --<br/> |
-- |
Chapter 10 - Affordable podcasts for libraries / Steve Zalusky --<br/> |
-- |
Chapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz --<br/> |
-- |
Chapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger --<br/> |
-- |
Chapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley --<br/> |
-- |
Chapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Library Communications. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Library Classification. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Department Name |
Department of Library and Information Science. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Reference Books |