The Library PR Handbook : (Record no. 35972)

MARC details
000 -LEADER
fixed length control field 02319nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field CUTN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211021095947.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210831b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788170006138
041 ## - LANGUAGE CODE
Language English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 021.7
Item number GOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gould, Mark R.
245 ## - TITLE STATEMENT
Title The Library PR Handbook :
Remainder of title High-Impact Communications /
Statement of responsibility, etc By Mark R Gould,
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Ess Ess Publication,
Date of publication, distribution, etc 2009.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago, Illinios :
Name of publisher, distributor, etc American Library Association.
300 ## - PHYSICAL DESCRIPTION
Extent vii, 113 pages :
Other physical details ill, ;
Dimensions 28 cm.
505 ## - FORMATTED CONTENTS NOTE
Title Chapter 1 - Increasing relevance, relationships, and results: principles and practices for effective multicultural communication / Maria <br/> Elena Campisteguy and Eric Friedenwald-Fishman
-- Chapter 2 - Building public will for libraries / Eric Friedenwald-Fishman and Laura K. Lee Dellinger --<br/>
-- Chapter 3 -Can all this 2.0 stuff help libraries with promotion and communicate our value? / Stephen Abram --<br/>
-- Chapter 4 - Using op-eds, letters to the editor, and state of the library reports to inform public debate / Chris Kertesz --<br/>
-- Chapter 5 - Cooking up culture / Michael Steinmacher --<br/>
-- Chapter 6 - Harness a celebrity brand and create effective print public service announcements / Mark R. Gould --<br/>
-- Chapter 7 -Savvy outreach tactics, special events focus the media's attention on your message / Jené O'Keefe Trigg --<br/>
-- Chapter 8 -Strengthen communication through a national public awareness initiative / Megan Humphrey --<br/>
-- Chapter 9 -Amplify your messages through partnerships to reach broader audiences / Megan Humphrey --<br/>
-- Chapter 10 - Affordable podcasts for libraries / Steve Zalusky --<br/>
-- Chapter 11 -Gaming @ your library: generating excitement in social settings to increase attendance at your library / Dale Lipschultz --<br/>
-- Chapter 12 - A values-based approach to successful library advocacy / Laura K. Lee Dellinger --<br/>
-- Chapter 13 - Building a community: empowering people as messengers / Eric Friedenwald-Fishman and Chip Conley --<br/>
-- Chapter 14 - Friends groups can help libraries promote their services / Sally Gardner Reed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Library Communications.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Library Classification.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Department Name Department of Library and Information Science.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Reference Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Location Shelving location Date of Cataloging Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference CUTN Central Library CUTN Central Library Reference 31/08/2021   021.7 GOU 43178 31/08/2021 31/08/2021 General Books

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