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Marketing Management

By: Contributor(s): Material type: TextTextLanguage: English Publication details: India Pearson 2016Edition: 15Description: xxvi, 121 pISBN:
  • 9789332557185
Subject(s): DDC classification:
  • 658.8 KOT
Contents:
Part 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Creating Value Part 6 Communicating Value Part 7 Delivering Value Part 8 Conducting Marketing Responsibly for Long-Term Success
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 33733
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 33734
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 33735
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 33736
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 33737
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 29476
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28385
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28255
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28247
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28253
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28251
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 28249
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 27848
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 KOT (Browse shelf(Opens below)) Available 27849
Reference Books Reference Books CUTN Central Library Medicine, Technology & Management Reference 658.8 KOT (Browse shelf(Opens below)) Not For Loan 27850
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658.8 KOT Principles of marketing 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management

Part 1 Understanding Marketing Management Part 2 Capturing Marketing Insights Part 3 Connecting with Customers Part 4 Building Strong Brands Part 5 Creating Value Part 6 Communicating Value Part 7 Delivering Value Part 8 Conducting Marketing Responsibly for Long-Term Success

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