Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill Education, 2005.Edition: 15th edDescription: xviii, 844 p. : . ill. ; 24 cm; 1 CD ROM (4 3/4 in.)ISBN:- 0072525231
- 9780072947038
- 9780070620186
- 0070620180
- 658.8 22 PER
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28173 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28174 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28175 | |
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Available | 28176 | |
Reference Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 PER (Browse shelf(Opens below)) | Not For Loan | 28177 |
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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