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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextLanguage: English Series: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill Education, 2005.Edition: 15th edDescription: xviii, 844 p. : . ill. ; 24 cm; 1 CD ROM (4 3/4 in.)ISBN:
  • 0072525231
  • 9780072947038
  • 9780070620186
  • 0070620180
Subject(s): DDC classification:
  • 658.8 22 PER
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 PER (Browse shelf(Opens below)) Available 28173
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 PER (Browse shelf(Opens below)) Available 28174
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 PER (Browse shelf(Opens below)) Available 28175
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 PER (Browse shelf(Opens below)) Available 28176
Reference Books Reference Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.8 PER (Browse shelf(Opens below)) Not For Loan 28177

Includes bibliographical references (p. 725-787) and indexes.

Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.

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