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Information marketing / Jennifer Rowley.
Material type:
TextLanguage: English Publication details: Aldershot, England ; Burlington, VT : Ashgate, c2006.Edition: 2nd edDescription: xvi, 228 p. : ill. ; 24 cmISBN: - 9781138274334
- 0754644138 (alk. paper)
- 025.040 22 ROW
Contents:
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
|
CUTN Central Library Generalia | Non-fiction | 025.040 ROW (Browse shelf(Opens below)) | Available | 29447 |
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
Includes bibliographical references and index.
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