Consumer Behavior Building Marketing Strategy Del I. Hawkins, David L.Motherbaugh, and Amit Mookerjee

By:

Hawkins, Del I

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Chennai : McGraw Hill Education, 2016.Edition: 12 Ed. (Special Indian Edition)Description: xxxv, 776 p. ill. ; 24 cmISBN:

9789351344797

Subject(s):

Marketing research--Methodology

DDC classification:

658.834 HAW

Contents:

Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 HAW (Browse shelf(Opens below))	Available	31483
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 HAW (Browse shelf(Opens below))	Available	31484
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 HAW (Browse shelf(Opens below))	Available	31485
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.834 HAW (Browse shelf(Opens below))	Available	31486
Reference Books	CUTN Central Library Medicine, Technology & Management	Reference	658.834 HAW (Browse shelf(Opens below))	Not For Loan	31487

Introduction External Influences Internal Influences Consumer Decision Process Organizations as Consumers Consumer Behavior and Marketing Regulation

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