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Experimental marketing A practical guide to interactive brand experiences Shaz Smilansky
Material type:
TextLanguage: English Publication details: New Delhi : Kogan Page, 2009.Edition: 1st EdDescription: vi, 264 p.: ill.; 24 cmISBN: - 9780749457167
- 658.835 SMI
Contents:
Why experiential Outsourcing vs in-house BETTER IDEA Situation and background Situation and background Experiential objectives Target audiences Experiential strategy Selected locations and Brand ambassadors Systems and mechanism for measurement Action Gauging effectiveness Evaluation Interviews International case studies
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.835 SMI (Browse shelf(Opens below)) | Available | 33516 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.835 SMI (Browse shelf(Opens below)) | Available | 33517 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.835 SMI (Browse shelf(Opens below)) | Available | 33518 |
Why experiential Outsourcing vs in-house BETTER IDEA Situation and background Situation and background Experiential objectives Target audiences Experiential strategy Selected locations and Brand ambassadors Systems and mechanism for measurement Action Gauging effectiveness Evaluation Interviews International case studies
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