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Creating the strategy : winning and keeping customers in B2B markets / Rennie Gould.

By: Material type: TextTextLanguage: English Publication details: London ; Philadelphia : Kogan Page, c2012.Description: x, 238 p. : ill. ; 24 cmISBN:
  • 9780749463717
  • 9780749463724
  • 9780749466145 (pbk.)
Subject(s): DDC classification:
  • 658.802 23 GOU
Contents:
Part.1 Sales and Customer Strategy Part.2 Creating Strategy Part.3 Managing Strategy Part.4 Implementing Strategy
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.802 GOU (Browse shelf(Opens below)) Available 33519
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.802 GOU (Browse shelf(Opens below)) Available 33520
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.802 GOU (Browse shelf(Opens below)) Available 33521

Includes index.

Part.1 Sales and Customer Strategy Part.2 Creating Strategy Part.3 Managing Strategy Part.4 Implementing Strategy

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