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The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2013.Edition: 1st EditionDescription: x, 322 pages :b illustrations ; 24 cmISBN: - 9780749466763
- 658.8 23 MCD
Contents:
Understanding the basics of marketing -- Different types of marketing -- Marketing in the digital age -- Understanding customers -- Understanding market -- Managing the market mix -- Planning and control --
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 MCD (Browse shelf(Opens below)) | Available | 33522 | |
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General Books
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 MCD (Browse shelf(Opens below)) | Available | 33523 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 MCD (Browse shelf(Opens below)) | Available | 33524 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
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| 658.800 KUM Rural Marketing | 658.8 LAM Marketing / | 658.8 MCD The complete marketer : | 658.8 MCD The complete marketer : | 658.8 MCD The complete marketer : | 658.8 PER Basic marketing : | 658.8 PER Basic marketing : |
Includes index.
Understanding the basics of marketing -- Different types of marketing -- Marketing in the digital age -- Understanding customers -- Understanding market -- Managing the market mix -- Planning and control --
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