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About face : the secrets of emotionally effective advertising / Dan Hill.
Material type:
TextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2010.Description: xii, 196 p. : ill., maps ; 25 cmISBN: - 9780749457570
- 0749457570
- 659.101 22 HIL
Contents:
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.101 HIL (Browse shelf(Opens below)) | Available | 33531 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.101 HIL (Browse shelf(Opens below)) | Available | 33532 | |
|
General Books
|
CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.101 HIL (Browse shelf(Opens below)) | Available | 33533 |
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
Includes bibliographical references (p. [175]-183) and index.
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