Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood.

Includes index.

The reality: Addressing stress for the SME owner, manager or executive Competitiveness and the SME: We want it; but how do we get it? Increasing your confidence: Leveraging what you have Maximizing SME management: Making better decisions: Investments and predictions Your unique selling proposition: Agility, the 'adaptive organization', profit and revenue improvement Real market presence: Marketing on a budget branding, positioning and the SME What do we really need to do ? Planning to win Grasping the opportunity 1 (Marketing) : 'changing the currency' Grasping the opportunity 2 (SALES) : 'changing to managing the INCOME (revenue) PIPELINE' Quick wins (rather than quick fixes) Optimizing your proposition and making more money : brining it all together !