Business-to-business marketing : analysis and practice Robert P Vitale; Joseph J Giglierano; Waldemar Pfoertsch

By:

Vitale, Robert P

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Uttar Pradesh : Pearson, 2011.Description: xxxii, 512 str. : ilustr. ; 24 cmISBN:

9788131763308

Subject(s):

Industrial marketing

DDC classification:

658.804 VIT

Contents:

Introduction to Business-to-Business Marketing Business-to-Business Environment: Customers, Organizations, and Markets Organizational Buying and Buyer Behavior The Legal and Regulatory Environment Concepts and Context Of Business Strategy Market Research and Competitive Analysis Segmenting, Targeting, and Positioning Developing the Product, Service, and Value of The Offering Innovation and Competitiveness Pricing in Business-to-Business Marketing Business Development and Planning Business-to-Business Selling Developing and Managing the Customer Relationship Business-to-Business Branding Creating and Fostering the Brand Channel Relationships and Supply Chains Communicating with the Market Business Ethics and Crisis Management Case Studies

Summary: A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.804 VIT (Browse shelf(Opens below))	Available		33766

Introduction to Business-to-Business Marketing

Business-to-Business Environment: Customers, Organizations, and Markets
Organizational Buying and Buyer Behavior

The Legal and Regulatory Environment

Concepts and Context Of Business Strategy

Market Research and Competitive Analysis

Segmenting, Targeting, and Positioning

Developing the Product, Service, and Value of The Offering

Innovation and Competitiveness

Pricing in Business-to-Business Marketing

Business Development and Planning

Business-to-Business Selling Developing and Managing the Customer Relationship

Business-to-Business Branding Creating and Fostering the Brand

Channel Relationships and Supply Chains

Communicating with the Market

Business Ethics and Crisis Management Case Studies

A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.

Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.

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