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Case studies in Marketing Management Ramendra Singh

By: Material type: TextTextLanguage: English Publication details: Noida : Pearson India Education, 2013.Description: iv. 128 p. : ill.; 24 cmISBN:
  • 9788131785003
Subject(s): DDC classification:
  • 658.800 SIN
Summary: Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes—consumer behavior, product and brand management, marketing mix strategies, sales and distribution management, and marketing in start-up companies—this book covers a wide range of new Indian cases.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 SIN (Browse shelf(Opens below)) Available 33767
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 SIN (Browse shelf(Opens below)) Available 33768
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 SIN (Browse shelf(Opens below)) Available 33769

Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions.

Divided into five themes—consumer behavior, product and brand management, marketing mix strategies, sales and distribution management, and marketing in start-up companies—this book covers a
wide range of new Indian cases.

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