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Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Oxford University Press, 2017Edition: Second editionDescription: 1 volume ; 25 cmISBN:
  • 9780199456161
Uniform titles:
  • Services
Subject(s): DDC classification:
  • 658.800 23 JAU
Contents:
Introduction to Services The Service Product Managing the Services Brand Marketing Research Understanding Consumer Behaviour Segmentation, Targeting, and Positioning for a Services Firm Customer Perceptions of Service Customer Expectations Pricing Strategies for Services Strategies for Promotion for Service Sector Managing Distribution Channels in Service Industry Physical Evidence Managing People in Service Industry Managing Service Processes Managing Demand and Supply Customer Feedback and Service Recovery Impact of Technology on Marketing of Services Managing Quality and Excellence Ethics in Service Firms Strategies for Business Growth Emerging Service Sectors in India
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 JAU (Browse shelf(Opens below)) Available 33727
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 JAU (Browse shelf(Opens below)) Checked out to Preeti R Gotmare (17072A) 20/06/2022 33728
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 JAU (Browse shelf(Opens below)) Available 33729
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 JAU (Browse shelf(Opens below)) Available 33730
Reference Books Reference Books CUTN Central Library Medicine, Technology & Management Reference 658.800 JAU (Browse shelf(Opens below)) Not For Loan 33731

Previous edition: published as Services. 2009.

Introduction to Services
The Service Product
Managing the Services Brand

Marketing Research


Understanding Consumer Behaviour



Segmentation, Targeting, and Positioning for a Services Firm




Customer Perceptions of Service





Customer Expectations





Pricing Strategies for Services







Strategies for Promotion for Service Sector
Managing Distribution Channels in Service Industry








Physical Evidence









Managing People in Service Industry










Managing Service Processes











Managing Demand and Supply












Customer Feedback and Service Recovery













Impact of Technology on Marketing of Services













Managing Quality and Excellence














Ethics in Service Firms















Strategies for Business Growth















Emerging Service Sectors in India















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