Strategic Market Management: Global Perspectives David A. Aaker,

By:

Aaker, David A

Contributor(s):

McLoughlin, Damien

Material type: Text

TextLanguage: English Publication details: New Delhi: Wiley, 2010.Description: xiii, 354 p. 24 cmISBN:

9788126548927

Subject(s):

DDC classification:

658.8 AAK

Contents:

Strategic Market Management: An Introduction and Overview External and Customer Analysis Competitor Analysis Market / Submarket Analysis Environmental Analysis and Strategic Uncertainty Internal Analysis Creating Advantage, Synergy and Commitment versus Opportunism versus Adaptability Alternative Value Propositions Building and Managing Brand Equity Energizing the Business Leveraging the Business Creating New Businesses Global Strategies Setting Priorities for Businesses and Brands -- the Exit, Milk and Consolidate Options From Silos to Synergy -- Harnessing the Organization

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 AAK (Browse shelf(Opens below))	Available		33852
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 AAK (Browse shelf(Opens below))	Available		33853

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