Marketing Management P. K. Chopra; Bhawna Mehra
Material type: TextLanguage: English Publication details: New Delhi : Dreamtech Press, 2016.Description: xi, 236 p. ill.; 26 cmISBN:- 9788177228427
- 658.8 CHO
Contents:
Fundamentals of marketing Principles and Precepts of Marketing Management Product Decisions Pricing Decisions Distribution Decisions Communication Mix in Marketing Marketing strategies Neo-Marketing Trends
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.8 CHO (Browse shelf(Opens below)) | Available | 33846 |
Fundamentals of marketing Principles and Precepts of Marketing Management Product Decisions Pricing Decisions Distribution Decisions Communication Mix in Marketing Marketing strategies Neo-Marketing Trends
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