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Building the value machine : transforming your business through collaborative customer partnerships / Peter Cheverton.

By: Material type: TextTextLanguage: English Publication details: London ; Philadelphia : Kogan Page, 2010.Description: xiii, 225 p. : ill. ; 25 cmISBN:
  • 9780749460891
  • 9780749454852
  • 0749454857
Subject(s): DDC classification:
  • 658.4 22 CHE
Online resources:
Contents:
The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.4 CHE (Browse shelf(Opens below)) Available 33632
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.4 CHE (Browse shelf(Opens below)) Available 33633
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.4 CHE (Browse shelf(Opens below)) Available 33634

The value machine -- Leadership : the pivotal activity -- Fuelling the value machine -- Market segmentation -- Customer classification -- Account management : being appropriate -- The people -- The business strategy -- The value creation process -- The critical success factors -- Getting cross-functional teams to work -- Leading the change.

Includes bibliographical references and index.

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