Essentials of contemporary advertising William F Arens; David H Schaefer
Material type: TextLanguage: English Publication details: Boston : McGraw-Hill Irwin, ©2009.Edition: 2nd edDescription: xxiv, 558 pages : color illustrations ; 28 cmISBN:- 9780071106276
- 659.1 ARE
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.1 ARE (Browse shelf(Opens below)) | Available | 34442 |
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658.872 ZAR Job Satisfaction, Attrition And Coping Strategies : A Study Of Selected Call Centers In NCR / | 658.9191 MRA Travel Agency Management / | 659.1 AGG Advertising Management / | 659.1 ARE Essentials of contemporary advertising | 659.1 CLU Essentials of advertising / | 659.1 KRI Essentials of Advertising Management / | 659.1 WHA Advertising : Critical approaches / |
pt. 1. Introduction to Advertising -- pt. 2. Understanding the Target Audience -- pt. 3. Planning Process -- pt. 4. Creative Process -- pt. 5. Reaching the Target Audience -- pt. 6. Integrating Marketing Communications Elements --
Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practised and make the fundamentals accessible and relevant to the student's "real life".
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