Media effects research : a basic overview / Glenn G. Sparks.
Material type: TextLanguage: English Publication details: Australia ; Boston, MA : Wadsworth Cengage Learning, c2013.Edition: 4th edDescription: xxii, 314 p. : ill. ; 24 cmISBN:- 9781111344450
- 1111344450
- 302.23 23 SPA
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 302.23 SPA (Browse shelf(Opens below)) | Available | 34433 |
1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
Includes bibliographical references and indexes.
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