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Media effects research : a basic overview / Glenn G. Sparks.

By: Material type: TextTextLanguage: English Publication details: Australia ; Boston, MA : Wadsworth Cengage Learning, c2013.Edition: 4th edDescription: xxii, 314 p. : ill. ; 24 cmISBN:
  • 9781111344450
  • 1111344450
Subject(s): DDC classification:
  • 302.23 23 SPA
Contents:
1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Non-fiction 302.23 SPA (Browse shelf(Opens below)) Available 34433

1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media that Stir Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact

Includes bibliographical references and indexes.

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