Services marketing. John E. G. Bateson & K. Douglas Hoffman.

By:

Bateson, John E. G

Contributor(s):

K. Douglas Hoffman

Material type: Text

TextLanguage: English Publication details: South-Western ; Cengage Learning , 2011.Edition: 4th ed; John E.G. Bateson and K. Douglas HoffmanDescription: xvii,468 p.; ill. : 26 cmISBN:

9788131516478
8131516474

Subject(s):

DDC classification:

658.8 22 BAT

Contents:

PART I: An Overview Of Services Marketing PART II: The Tactical Services Marketing Mix PART III:Implementing Successful Service Strategies

Summary: Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 BAT (Browse shelf(Opens below))	Available		37300

PART I: An Overview Of Services Marketing PART II: The Tactical Services Marketing Mix PART III:Implementing Successful Service Strategies

Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.

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