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Modern marketing research : concepts, methods, and cases ; Fred M. Feinberg; Thomas C. Kinnear & James R. Taylor.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Australia ; United Kingdom : Cengage Learning, 2013.Edition: 2nd ed., International edDescription: xxx, 689 p. : ill. ; 28 cmISBN:
  • 9788131519448
  • 8131519449
Subject(s): DDC classification:
  • 658.83 23 FEI
Contents:
Part 1. The research process, data sources,and measurment issues Part 2. Project and survey design, data collection, and sampling Part 3. Data analysis, advanced topics, and the final report
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Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.83 FEI (Browse shelf(Opens below)) Available 37304

Part 1. The research process, data sources,and measurment issues Part 2. Project and survey design, data collection, and sampling Part 3. Data analysis, advanced topics, and the final report

Includes bibliographical references and indexes.

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