Modern marketing research : concepts, methods, and cases ; Fred M. Feinberg; Thomas C. Kinnear & James R. Taylor.
Material type: TextLanguage: English Publication details: Australia ; United Kingdom : Cengage Learning, 2013.Edition: 2nd ed., International edDescription: xxx, 689 p. : ill. ; 28 cmISBN:- 9788131519448
- 8131519449
- 658.83 23 FEI
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.83 FEI (Browse shelf(Opens below)) | Available | 37304 |
Part 1. The research process, data sources,and measurment issues Part 2. Project and survey design, data collection, and sampling Part 3. Data analysis, advanced topics, and the final report
Includes bibliographical references and indexes.
There are no comments on this title.