Business analytics for sales and marketing managers : Taking business intelligence beyond reporting Gert H.N. Laursen & Jesper Thorlund.

By:

Laursen, Gert H. N

Contributor(s):

Thorlund, Jesper

Material type: Text

TextLanguage: English Series: Wiley and SAS business seriesPublication details: Wiley : Hoboken, New Jersy ; 2014.Description: xxi, 248 p. : ill. ; 24 cmISBN:

9788126544127

Subject(s):

Business intelligence

DDC classification:

658.472 22 LAU

Contents:

Part 1. The business analytics model Part 2. Business analytics at the strategic level Part 3. Development and deployment of information at the functional level Part 4. Business analytics at the analytical level Part 5. Business analytics at the data warehouse Part 6. The company's collection of source data Part 7. Struturing of a business intelligence competency center Part 8. Assessment and priortization of BA projects.

Summary: The SAGE Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.472 LAU (Browse shelf(Opens below))	Available		37306

Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.452 THE Develop your presentation skills /	658.456 LAW meetings	658.47 RAV Corporate social responsibility :	658.472 LAU Business analytics for sales and marketing managers :	658.500 BAK E-business and supply chain integration :	658.5 BAN Basics of supply chain management	658.5 BED Production and operations management /	Next

The SAGE Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.

There are no comments on this title.

to post a comment.