Amazon cover image
Image from Amazon.com
Image from Google Jackets

Rural Marketing Challenges and Opportunities Dinesh Kumar & Punam Gupta.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi, India ; Thousand Oaks, California : SAGE, 2017.Edition: First edDescription: xxix, 494, I-8 pages : illustrations ; 24 cmISBN:
  • 9789386062765
Subject(s): DDC classification:
  • 658.800 23 KUM
Contents:
1. The rural market 2. Introduction to rural marketing 3. The rural market 4. The rural consumer 5. Strategies for rural marketing 6. Rural marketing strategy 7. Marketing approach and rural research 8. Distribution channels for rural areas 9. Pricing and marketing communication in rural markets 10. Marketing for rural areas 11. Agribusiness 12. Marketing of agricultural produce 13. ICT in rural marketing 14. Management of sales force in rural marketing 15. Future of rural marketing
Summary: An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.800 KUM (Browse shelf(Opens below)) Available 37308
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8 KOT Marketing Management 658.8 KOT Marketing Management 658.8 KOT Marketing Management/ 658.800 KUM Rural Marketing 658.8 LAM Marketing / 658.8 MCD The complete marketer : 658.8 MCD The complete marketer :

Includes index.

1. The rural market
2. Introduction to rural marketing
3. The rural market
4. The rural consumer
5. Strategies for rural marketing
6. Rural marketing strategy
7. Marketing approach and rural research
8. Distribution channels for rural areas
9. Pricing and marketing communication in rural markets
10. Marketing for rural areas 11. Agribusiness
12. Marketing of agricultural produce
13. ICT in rural marketing
14. Management of sales force in rural marketing
15. Future of rural marketing

An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.

There are no comments on this title.

to post a comment.

Powered by Koha