Rural Marketing Challenges and Opportunities Dinesh Kumar & Punam Gupta.
Material type: TextLanguage: English Publication details: New Delhi, India ; Thousand Oaks, California : SAGE, 2017.Edition: First edDescription: xxix, 494, I-8 pages : illustrations ; 24 cmISBN:- 9789386062765
- 658.800 23 KUM
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 658.800 KUM (Browse shelf(Opens below)) | Available | 37308 |
Browsing CUTN Central Library shelves, Shelving location: Medicine, Technology & Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)
658.8 KOT Marketing Management | 658.8 KOT Marketing Management | 658.8 KOT Marketing Management/ | 658.800 KUM Rural Marketing | 658.8 LAM Marketing / | 658.8 MCD The complete marketer : | 658.8 MCD The complete marketer : |
Includes index.
1. The rural market
2. Introduction to rural marketing
3. The rural market
4. The rural consumer
5. Strategies for rural marketing
6. Rural marketing strategy
7. Marketing approach and rural research
8. Distribution channels for rural areas
9. Pricing and marketing communication in rural markets
10. Marketing for rural areas 11. Agribusiness
12. Marketing of agricultural produce
13. ICT in rural marketing
14. Management of sales force in rural marketing
15. Future of rural marketing
An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.
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