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Social Media Marketing Tracy L. Tuten & Michael R. Solomon.

By: Contributor(s): Material type: TextTextLanguage: English Series: Sage textsPublication details: Los Angeles : SAGE, 2015.Edition: 2nd edDescription: xiv, 306, C6, AP6, I4 pages : illustrations ; 24 cmISBN:
  • 9789351509240
Subject(s): DDC classification:
  • 23 658.872 TUT
Contents:
Part I: Foundations of Social Media Marketing Chapter 1. The Horizontal Revolution Chapter 2. Social Media Marketing Strategy Chapter 3. Social Consumers Chapter 4. Network Structure and Group Influence in Social Media Part II: The Four Zones of Social Media Chapter 5. Social Community Chapter 6. Social Publishing Chapter 7. Social Entertainment Chapter 8. Social Commerce Part III: Social Media Data Management and Measurement Chapter 9. Social Media for Consumer Insight Chapter 10. Social Media Metrics
Summary: The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 658.872 TUT (Browse shelf(Opens below)) Available 37309

Features free companion website with PowerPoint slides, instructor’s manual, test bank and additional case studies.

Part I: Foundations of Social Media Marketing Chapter 1. The Horizontal Revolution Chapter 2. Social Media Marketing Strategy Chapter 3. Social Consumers Chapter 4. Network Structure and Group Influence in Social Media Part II: The Four Zones of Social Media Chapter 5. Social Community Chapter 6. Social Publishing Chapter 7. Social Entertainment Chapter 8. Social Commerce Part III: Social Media Data Management and Measurement Chapter 9. Social Media for Consumer Insight Chapter 10. Social Media Metrics

The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights

Includes bibliographical references and index.

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