Localization strategies for global e-business Nitish Singh.

By:

Singh, Nitish

Material type: Text

TextLanguage: English Publication details: Cambridge : Cambridge University Press, 2012.Description: xiv, 331 p. : ill. ; 26 cmISBN:

9781107008892 (hbk.) :
1107008891 (hbk.) :

Subject(s):

DDC classification:

658.872 22 SIN

Contents:

1. Global e-commerce opportunities and challenges 2. International e-business expansion and market entry strategies 3. Global online consumer segmentation 4. Web globalization strategies 5. Developing international websites: internationalization 6. Effectively localizing international websites 7. Managing a web globalization value chain 8. Optimizing international websites 9. Assessing web globalization efforts 10. Strategic industry insights into emerging localization trends

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.872 SIN (Browse shelf(Opens below))	Available		37311

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Includes bibliographical references and index.

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