Strategic management of e-business Stephen Chen

By:

Chen, Stephen

Material type: Text

TextLanguage: English Publication details: Chichester [England] ; New York : Wiley, 2001.Description: xii, 357 pages : illustrations ; 24cmISBN:

981253136x

DDC classification:

658.872 CHE

Contents:

1. Introduction to e-business 2. The basics of e-business technology 3. The markets for electronic commerce 4. e-Marketing 5. The economics of e-business 6. Analyzing the industry impacts of e-business 7. Developing an e-business strategy 8. Implementing an e-Business Strategy 9. Public policy issues 10. Looking Backwards and Forwards

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.872 CHE (Browse shelf(Opens below))	Available		37000

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Previous	658.872 CHA E-business and e-commerce management : strategy, implementation and practice	658.872 CHA E-business and e-commerce management : strategy, implementation and practice	658.872 CHA E-Commerce:	658.872 CHE Strategic management of e-business	658.872 CRO E-Commerce Website Optimization :	658.872 HAN Internet marketing & e-commerce	658.872 JET E-commerce and trademark management /	Next

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