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Behavioral economics : the basics / Philip Corr and Dr. Anke Plagnol.

By: Contributor(s): Material type: TextTextLanguage: English Series: The basicsPublication details: Abingdon, Oxon ; New York, NY Routledge, 2019. Description: pages cmISBN:
  • 9781138228900 (hbk)
  • 9781138228917 (pbk)
Subject(s): Additional physical formats: Online version:: Behavioral economicsDDC classification:
  • 330.019 23 COR
Contents:
What is behavioral economics and why is it important? . The ascent and dissent of economics Econ: homo economicus Human: more Homer (Simpson) than homo economicus Manners, monkeys and moods Nudge: whys, ways and weasels Sell! the commercial (and political) world of persuasion
Summary: "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Non-fiction 330.019 COR (Browse shelf(Opens below)) Available 38040

What is behavioral economics and why is it important?
. The ascent and dissent of economics
Econ: homo economicus
Human: more Homer (Simpson) than homo economicus
Manners, monkeys and moods
Nudge: whys, ways and weasels
Sell! the commercial (and political) world of persuasion

"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"--

Includes bibliographical references and index.

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