Cases in health care marketing / John L. Fortenberry, Jr.
Material type: TextLanguage: English Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2011.Description: xii, 239 p. ; 23 cmISBN:- 9780763764487 (pbk.)
- 0763764485 (pbk.)
- 362.106 22 FOR
- 2010 E-287
- W 74
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Social Sciences | Non-fiction | 362.106 FOR (Browse shelf(Opens below)) | Available | 38374 |
Includes index.
Part I: Product, Brand, and Identity Management Part II: Marketing Communications Part III: Marketing Management Part IV: Marketing Strategy and Planning Part V: Consumer Behavior and Target Marketing Part VI: Environmental Analysis and Competitive assessment
Includes bibliographical references and index.
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