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Cases in health care marketing / John L. Fortenberry, Jr.

By: Material type: TextTextLanguage: English Publication details: Sudbury, Mass. : Jones and Bartlett Publishers, c2011.Description: xii, 239 p. ; 23 cmISBN:
  • 9780763764487 (pbk.)
  • 0763764485 (pbk.)
Subject(s): DDC classification:
  • 362.106 22 FOR
NLM classification:
  • 2010 E-287
  • W 74
Contents:
Part I: Product, Brand, and Identity Management Part II: Marketing Communications Part III: Marketing Management Part IV: Marketing Strategy and Planning Part V: Consumer Behavior and Target Marketing Part VI: Environmental Analysis and Competitive assessment
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Non-fiction 362.106 FOR (Browse shelf(Opens below)) Available 38374

Includes index.

Part I: Product, Brand, and Identity Management Part II: Marketing Communications Part III: Marketing Management Part IV: Marketing Strategy and Planning Part V: Consumer Behavior and Target Marketing Part VI: Environmental Analysis and Competitive assessment

Includes bibliographical references and index.

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