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Social marketing in India / Sameer Deshpande, Nancy R. Lee.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : SAGE, 2013Description: xiii, 424 pages : illustrations ; 25 cmISBN:
  • 9788132113577 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 361.00688 23 DES
Contents:
I: UNDERSTANDING SOCIAL MARKETING II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS IV: DEVELOPING SOCIAL MARKETING STRATEGIES V: MANAGING SOCIAL MARKETING PROGRAMS
Summary: This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing Read more...
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Social Sciences Non-fiction 361.00688 DES (Browse shelf(Opens below)) Available 36838

I: UNDERSTANDING SOCIAL MARKETING II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS IV: DEVELOPING SOCIAL MARKETING STRATEGIES V: MANAGING SOCIAL MARKETING PROGRAMS


This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing Read more...

Includes bibliographical references and indexes.

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