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Marketing research / Alvin C. Burns, Ronald F. Bush.
Material type:
TextLanguage: English Publication details: Boston : Pearson, c2014.Edition: 7th edDescription: xxix, 459 p. : ill. ; 26 cmISBN: - 9780133074673
- 0133074676
- 658.83 23 BUR
Contents:
ch. 1 Introduction to Marketing Research ch. 2 The Marketing Research Industry ch. 3 The Marketing Research Process and Defining the Problem and Research Objectives ch. 4 Research Design ch. 5 Secondary Data and Packaged Information ch. 6 Qualitative Research Techniques ch. 7 Evaluating Survey Data Collection Methods
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference Books
|
CUTN Central Library Reference | Reference | 658.83 BUR (Browse shelf(Opens below)) | Not For Loan | 36836 |
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| 658.4034 RAV Operations Research and Management Science Handbook / | 658.421 ACS Handbook of entrepreneurship research : | 658.8 HAN Long-term impact of marketing : | 658.83 BUR Marketing research / | 659.1 POW The Advertising Handbook | 659.103 SUR Advertising Media A to Z | 660.6 Handbook of Biotechnology / |
ch. 1 Introduction to Marketing Research ch. 2 The Marketing Research Industry ch. 3 The Marketing Research Process and Defining the Problem and Research Objectives ch. 4 Research Design ch. 5 Secondary Data and Packaged Information ch. 6 Qualitative Research Techniques ch. 7 Evaluating Survey Data Collection Methods
Includes bibliographic references and index.
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