Essentials of advertising / Robert Cluley.
Material type:
TextLanguage: English Publication details: Kogan Page, 2017.Description: x, 226 pages : illustrations ; 24 cmISBN: - 9780749478391
- 659.1 23 CLU
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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CUTN Central Library Medicine, Technology & Management | Non-fiction | 659.1 CLU (Browse shelf(Opens below)) | Available | 40131 |
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| 658.9191 MRA Travel Agency Management / | 659.1 AGG Advertising Management / | 659.1 ARE Essentials of contemporary advertising | 659.1 CLU Essentials of advertising / | 659.1 KRI Essentials of Advertising Management / | 659.1 WHA Advertising : Critical approaches / | 659.101 ACE Consumer Behaviour and Advertising Management / |
The essentials of advertising: what are advert -- Big questions : advertising, communication, rhetoric and persuasion -- Art or science : what do legendary advertisers think about advertising? -- Work, agencies and contexts : organizational perspectives on advertising -- Information and value : the economics of advertising -- The hierarchy of effects : the psychology of advertising -- The society of the spectacle : the sociology of advertising -- The magic system : cultural studies of advertising -- The medium is the message : media studies and advertising -- The distorted mirror : advertising and ethics -- Where next? the new essentials of advertising --
Includes bibliographical references and index.
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