Marketing Management/ Philip Kotler et. al.

By:

Kotler, Philip

Material type: Text

TextLanguage: English Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2012.Edition: 14edDescription: xxxix, 733 [45] pages : color illustrations ; 28 cmISBN:

9788131767160

Subject(s):

DDC classification:

23 658.8 KOT

Contents:

Part I. Understanding Marketing Management Part II. Capturing Marketing Insights Part III. Connecting with Customers Part IV. Building Strong Brands Part V. Shaping the Market Offerings Part VI. Delivering Value Part VII. Communicating Value Part VIII. Creating Long-Term Growth

Summary: This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
General Books	CUTN Central Library Medicine, Technology & Management	Non-fiction	658.8 KOT (Browse shelf(Opens below))	Available		40861

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This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

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