Core Concepts in Hospitality and Tourism : Hospitality Services Marketing / Aleksandar Mratinkovie [et.al.]
Material type: TextLanguage: English Publication details: New York NY : 3G E - Learning, 2019.Description: 292 p.: ill.; 28cmISBN:- 9781984620965
- 647.940 MRA
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Books | CUTN Central Library Medicine, Technology & Management | Non-fiction | 647.940 MRA (Browse shelf(Opens below)) | Available | 43515 |
Chapter 1. Marketing For Hospitality and Tourism Chapter 2. The Marketing Environment Chapter 3. Consumer Markets and Consumer Buying Behavior Chapter 4. Market Segmentation Chapter 5. Promote Tourism Products and Services Chapter 6. Electronic Marketing
An essential text for hospitality management students, examines the relevance and applications of general management theory and principles to hospitality organizations.Covering the latest issues affecting the industry, this text gives students and professionals an up-to-date, dynamic learning resource.
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