Amazon cover image
Image from Amazon.com
Image from Google Jackets

Core Concepts in Hospitality and Tourism : Hospitality Services Marketing / Aleksandar Mratinkovie [et.al.]

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York NY : 3G E - Learning, 2019.Description: 292 p.: ill.; 28cmISBN:
  • 9781984620965
DDC classification:
  • 647.940 MRA
Contents:
Chapter 1. Marketing For Hospitality and Tourism Chapter 2. The Marketing Environment Chapter 3. Consumer Markets and Consumer Buying Behavior Chapter 4. Market Segmentation Chapter 5. Promote Tourism Products and Services Chapter 6. Electronic Marketing
Summary: An essential text for hospitality management students, examines the relevance and applications of general management theory and principles to hospitality organizations.Covering the latest issues affecting the industry, this text gives students and professionals an up-to-date, dynamic learning resource.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General Books General Books CUTN Central Library Medicine, Technology & Management Non-fiction 647.940 MRA (Browse shelf(Opens below)) Available 43515

Chapter 1. Marketing For Hospitality and Tourism Chapter 2. The Marketing Environment Chapter 3. Consumer Markets and Consumer Buying Behavior Chapter 4. Market Segmentation Chapter 5. Promote Tourism Products and Services Chapter 6. Electronic Marketing

An essential text for hospitality management students, examines the relevance and applications of general management theory and principles to hospitality organizations.Covering the latest issues affecting the industry, this text gives students and professionals an up-to-date, dynamic learning resource.

There are no comments on this title.

to post a comment.

Powered by Koha