TY  - BOOK
AU  - Hill,Dan
AU  - 
TI  - About face: the secrets of emotionally effective advertising 
SN  - 9780749457570
U1  - 659.101 22
PY  - 2010///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  - Decision making
KW  - Emotions
KW  - Psychological aspects
KW  - Research
N1  - Includes bibliographical references (p. [175]-183) and index; Get physical --; Keep it simple --; Keep it close to home --; Focus on faces --; Make it memorable --; Relevancy drives connection --; Always sell hope --; Don't lead with price --; Mirror the target market's values --; Believability sticks
ER  -