TY  - BOOK
AU  - Baran, Stanley J.
TI  - Introduction to mass communication : : media literacy and culture
SN  - 9780071078771
U1  - 302.23 
PY  - 2012///
CY  - New York : 
PB  - McGraw-Hill, 
KW  - Mass media
KW  - Mass media and culture
KW  - Newspapers
KW  - Radio
KW  - Books
KW  - Periodicals
N1  - Chapter 1. Mass communication, culture, and media literacy --
; Chapter 2. Convergence and the reshaping of mass media.
; Chapter 3. Books --

; Chapter 4. Newspapers --

; Chapter 5. Magazines --


; Chapter 6. Film --


; Chapter 7. Radio, recording and popular music --


; Chapter 8. Television, cable, and mobile video --




; Chapter 9. Video games --





; Chapter 10. The Internet and the world wide web.





; Chapter 11. Public relations --






; Chapter 12. Advertising.; Chapter 13. Theories and effects of mass communication --






; Chapter 14. Media freedom, regulation, and ethics --






; Chapter 15. Global media.







ER  -