TY  - BOOK
AU  - Pearce, John A;
AU  - Robinson, Richard B
TI  - Strategic management
SN  - 9780072980073
U1  - 658.401 
PY  - 2005///
CY  - Boston : 
PB  - McGraw-Hill
KW  - Strategic planning
N1  - Ch. 1. Strategic management --
; Ch. 2. Defining the company's mission and social responsibility --
; App. BB&T vision, mission, and purpose --
; Ch. 3. The external environment --
; App. Sources for environmental forecasting --
; Ch. 4. The global environment : strategic considerations for multinational firms --
; App. Components of the multinational environment --
; Ch. 5. Internal analysis --
; App. Using financial analysis --
; Ch. 6. Formulating long-term objectives and grand strategies --
; Ch. 7. Strategic analysis and choice in single- or dominant-product businesses : building sustainable competitive advantages --
; Ch. 8. Strategic analysis and choice in the multibusiness company : rationalizing diversification and building shareholder value --
; Ch. 9. Implementing strategy through short-term objectives, functional tactics, reward system, and employee empowerment --
; App. Functional tactics --
; Ch. 10. Implementing strategy : structure, leadership, and culture --
ER  -