TY  - BOOK
AU  - Kumar,Dinesh
AU  - 
AU  - Gupta,Punam
AU  - 
TI  - Rural Marketing : Challenges and Opportunities 
SN  - 9789386062765 
U1  - 658.800 23
PY  - 2017///
CY  - New Delhi, India ; Thousand Oaks, California : 
PB  - SAGE,  
KW  - Marketing
KW  - Target marketing
KW  - Poor
KW  - Business planning
KW  - India
KW  - Rural conditions
N1  - Includes index; 1. The rural market
; 2. Introduction to rural marketing
; 3. The rural market
; 4. The rural consumer
; 5. Strategies for rural marketing
; 6. Rural marketing strategy
; 7. Marketing approach and rural research
; 8. Distribution channels for rural areas
; 9. Pricing and marketing communication in rural markets
; 10. Marketing for rural areas; 11. Agribusiness
; 12. Marketing of agricultural produce
; 13. ICT in rural marketing
; 14. Management of sales force in rural marketing
; 15. Future of rural marketing
N2  - An indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets
ER  -