TY  - BOOK
AU  - Pettey,Gary R.
AU  - 
AU  - Bracken,Cheryl Campanella
AU  - Pask,Elizabeth B.
TI  - Communication research methodology: a strategic communication science approach to applied research 
SN  - 9780415507448 (pbk.)
U1  - 302.20721 23
PY  - 2017///
CY  - Florence : Taylor and Francis	
PB  - Routledge
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Chapter 1: Reality, What a Concept: Definition Is Everything; Chapter 2: Six of One, Half a Dozen of the Other: Explication, Validity, Reliability, and Measurement; Chapter 3: Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory, and Hypothesis Testing;  Chapter 4: Ask It in the Form of a Question, Please: Developing Questions and Creating Groups; Chapter 5: Are They Apples and Oranges, or Fruit?: Describing Groups; Chapter 6: Getting to Know You: Empirical Qualitative Approaches; Chapter 7: Intelligent Design: Basic Approaches to Design; Chapter 8: Kids, Don't Try This at Home: Experimental Design; Chapter 9: Survey Says: Survey Methodology; Chapter 10: Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis; Chapter 11: And What Does It All Mean?: Analytic Principles; Chapter 12: The Count Says: Quantitative Approaches;  Chapter 13: Who Are You Calling a Deviate?: Group Differences, ANOVA and the F
; Chapter 14: We Need To Have a Talk About Relationships: Correlation, Simple Regression, Multiple Regression
ER  -