TY  - BOOK
AU  - Croucher,Stephen Michael
AU  - 
AU  - Cronn-Mills,Daniel
AU  - 
TI  - Understanding communication research methods: a theoretical and practical approach 
SN  - 9781138052659 (hbk)
U1  - 302.20721 23
PY  - 2015///
CY  - New York 
PB  -  Routledge
KW  - Communication
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references and index; Introduction
; Research ethics
; The social scientific paradigm
; The interpretive paradigm
; The critical paradigm
; Literature review
; Data
; Evaluating research: warrants
; Hypothesis and research questions
; Ethnography
; Interviewing
; Focus groups
; Qualitative data analysis
; Content analysis
; Surveys
; Descriptive statistics
; Inferential statistics
; Experimental design
; Rhetorical criticism
; The process of critique
N2  - "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"--
ER  -