TY  - BOOK
AU  - Choudhary, Rajni.,
TI  - Customer relationship management in retail banking
SN  - 9789386355775
U1  - 332.106 23
PY  - 2018///
CY  - New Delhi : 
PB  - Random Publications
N1  - 1. Introduction; 2. Customer Relationship Management; 3. Definition of Bank; 4. Private Banking; 5. Relationship Marketing and Financial Sector; 6. Customer Identification and Opening of Accounts; 7. Savings Bank Accounts; 8. Current Account; 9. Retail Banking; 10. The World of E-retailing Management; 11. E-retailing into an Organization
ER  -