TY  - BOOK
AU  - Dhir, Sanjay.; Dhir, Swati.; Sushil.,
TI  - Cases In Strategic Management
SN  - 9789385965746
U1  - 658.401 
PY  - 2016///
CY  - Chennai
PB  - McGraw Hill
N1  - Theme I

1 Backpacker's Hostel

Theme II

2 Passionate Zomans

3 Dr. Reddy's Laboratories: Entry in German Market

Theme III

4 Linking the World's Professionals

5 Airtel Zero

Theme IV

6 Button Dabao, Truck Bulao

7 M&M: Logan and International Expansion

Theme V

8 Micromax: Leveraging Scales

Theme VI

9 On-Demand Logistics: Shipsy

Theme VII

10 Smart + Activity

11 Videocon: Rise From the Ashes

Theme VIII

12 Indian Starbucks

13 Emami: Establishing Manufacturing Plant Overseas

Theme IX International Strategy

14 Flipkart: Amazon of India

15 Hero MotoCorp: Manufacturing Happinesson a Global Scale

Theme X Strategic Implementation

16 The IPL Era

Theme XI Strategic Control

17 AutoNcab: Redefining Travelling

Theme XII Change and Turnaround

18 Greymeter

Theme XIII Creativity and Innovation

19 Routofy: Building a Systemic Innovation Capability
N2  - This case book provides comprehensive coverage of various themes dealt with during teaching and learning of strategic management. It includes 19 carefully researched cases on contemporary themes like creativity and innovation and issues like IPL. It also offers an overview of diverse strategic management processes ranging from environmental analysis, internal analysis, business level strategy, and corporate strategy to globalization.This book will serve as an excellent companion to leading text books on the subject. The cases will help bring to life concepts on ‘strategic formulation’ and ‘strategic implementation’ from an innovation perspective to the foreground of students’ attention. The book can also be used in managerial programs for executives
ER  -