TY  - BOOK
AU  - Preston, Donald,
TI  - Soft Skills And Personality Development
SN  - 9781666889116
U1  - 658.312 
PY  - 2022///
CY  - USA
PB  - Kaufman Press
KW  - Communication Management Skills
N1  - Soft skills provide students with a strong conceptual and practical framework to build, develop and
manageteams.They playan importantJole in thedevelopmentof thestudents'overall personality,
thereby enhancing their career prospects. The soft skills training provides strong practical
orientationtothestudentsand helpsthem in building and improvingtheirskills in communication,
the effective use of English, business correspondence, presentations, team building, leadership,
time management, group discussions, interviews, and inter-personal skills. Effective
communication and interpersonal skills are crucial to increase employment opportunities and to
compete successfully in the business environment.The real keytothe effectiveness of professionals
is their ability to put their domain knowledge into effective practice. A desire in a young
professional to create a strong positive impression about the self in intellectual and social circles is
paramount. Soft skills for university students should come with the intention of an all round
development of their personality and not only focus on academics but train them professionally
also. Inculcation of soft skills among students would ensure greater success forthem across all the
spheresof life.Today'sorganizations and companies lookforindividualswhoareflexibleto adaptto
the organization3 culture and are apt enough to establish meaningful interactions with people
around. Personality refers to an individual's characteristics, style, behavior, mindset, attitude his
own unique way of perceiving things and seeing the world. Genetic factort family backgrounds,
varied cultures, environment, current situations play an imperative role in shaping one's
personality.Thewayyou behavewith others reflectsyourpersonality.An individualwith a pleasing
personality is appreciated and respected byall.Theaims of this bookisa basicawarenessaboutthe
significance of soft skills in professional and inter-personal communications and facilitate an alF
round development of personality; Contents: 1. Development of Soft Skills, 2. Interpersonal Skills Training, 3. Model of Language Based Communication Zonet 4. Interview Skills, 5. Team Skills, 6. Counselling Skills and Personal
Development, 7. Communication Management Skills, 8. Basic Perspective of Personality
Devqlopmen!9. Soft skills and Structure of Personality, 10. Soft Skill for Mass Communication
ER  -