TY  - BOOK
AU  - Wharton, Chris
AU  - Hardy, Jonathan
TI  - Advertising : : Critical approaches 
SN  - 9781032032634
U1  - 659.1 23
PY  - 2015///
CY  - London
PB  - Routledge, 
KW  - BUSINESS & ECONOMICS Advertising & Promotion
N1  - Part I: Foundations
1 The nature of advertising history
2 Historical outline
3 Market society and its critics
4 Political economic approaches to advertising / Jonathan Hardy
5 Cultural and critical approaches
Part II: Frameworks
6 Advertising framework and encoding
; 7 Texts
8 Reception
Part III: Applications
9 Advertising in the home
10 Outdoor advertising
11 Sound and vision
12 Consumer culture
N2  - Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising
ER  -