TY  - BOOK
AU  - Evans,Elizabeth
AU  - 
TI  - Understanding engagement in transmedia culture
SN  - 9781138632783
U1  - 302.23 23
PY  - 2020///
CY  - Abingdon, Oxon
PB  - Routledge, 
KW  - Mass media
KW  - Digital storytelling
KW  - Audiences
N1  - Includes bibliographical references (pages 180-195) and index; Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement
N2  - "This book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries. It offers a way of understanding audience engagement that is not restricted to a single media, but instead accounts for and adapts to the various ways in which screen content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as well as media industries and audience studies"--
ER  -