TY - BOOK AU - Schaufeld,Jerry AU - TI - Commercializing growth: connecting valuation with management and governance methodologies SN - 9781484283349 U1 - 338.9 23 PY - 2022/// PB - Apress KW - Economic development KW - Planning N1 - Includes bibliographical references and index; Front Matter Pages i-xi Introduction - Jerry Schaufeld - Pages 1-18 Growth Rates Jerry Schaufeld Pages 19-25 Global Perspective Jerry Schaufeld Pages 27-35 Strategy and Business Models Jerry Schaufeld Pages 37-42 Organizational Impact and Corporate Culture Jerry Schaufeld Pages 43-49 Resource Acquisition Jerry Schaufeld Pages 51-63 Allocation of Resources Jerry Schaufeld Pages 65-69 Market and Branding Considerations Jerry Schaufeld Pages 71-74 Capital/Financial Considerations Jerry Schaufeld Pages 75-83 The Role of Technology Jerry Schaufeld Pages 85-91 Risks and Their Mitigation Jerry Schaufeld Pages 93-96 Summary Jerry Schaufeld Pages 97-98 Back Matter Pages 99-110 N2 - Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today—an arcane, statistical methodology—and bring it into the realm of modern management decision making. There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success. Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor’s efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity UR - https://ezproxy.lib.gla.ac.uk/login?url=https://link.springer.com/10.1007/978-1-4842-7502-3 ER -