TY  - BOOK
AU  - Thalhath, P.
AU  - Velmurugan, P.S.
TI  - The Influence of Big-Five Personality Traits on the Antecedents and Outcomes of Brand Love: : A Study Among Clothing Brand Consumers
U1  - 658.8342 23
PY  - 2023///
CY  - Thiruvarur
PB  - CUTN, 
KW  - Branding (Marketing)
KW  - Personality—Testing
KW  - Consumer behavior
KW  - Big Five personality traits
KW  - Consumers—Psychology
KW  - Brand loyalty
KW  - Clothing trade—Marketing
ER  -