TY  - BOOK
AU  - Gordon,Mary Ellen
AU  - 
TI  - Business analytics: combining data, analysis & judgement to inform decisions 
SN  - 9781529796124
U1  - 658.401 23
PY  - 2023///
CY  - London
PB  - Sage
KW  - Business planning
KW  - Industrial management
KW  - Gestion d'entreprise
KW  - Statistical methods
KW  - Méthodes statistiques
KW  - fast
N1  - Includes bibliographical references and index; Chapter 1: How Data And Analytics Can Enhance Human Decision-Making In OrganisationsChapter 2: Why Organisational, Legal, Cultural, And Ethical Considerations Shape What Can And Should Be Done With Data And AnalyticsChapter 3: Preparing To Work With DataChapter 4: Analysis FundamentalsChapter 5: Communicating Analytical ResultsChapter 6: Marketing AnalyticsChapter 7: HR / People AnalyticsChapter 8: Operational AnalyticsChapter 9: Financial AnalyticsChapter 10: The Future Of Data And Analytics
N2  - This new textbook focuses on how data and analytics can be used to help inform organisational decision-making across the business by complementing human judgement. Taking a highly practical approach, it covers major use cases for analytics across different business areas, including marketing analytics, HR analytics, operational analytics and financial analytics. This concise and readable book grounds discussion in the fundamentals of data, analytics and data visualisation, and in an understanding of the legal and ethical responsibilities that come with working with data
ER  -